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Research papers

Will the clients of different supermarkets of the retail chains be spilt into segments?

The retail trade in Finland is very much centralized; the four major chains dominate the market. Mass marketing by making use of mass media and mass bargains has been very powerful in the past few years. Segmentation of the consumers by shop chains...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Leila Lotti
June 4, 1986
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Citation

Lotti, L. (1986a, June 04). Will the clients of different supermarkets of the retail chains be spilt into segments?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/will-the-clients-of-different-supermarkets-of-the-retail-chains-be-spilt-into-segments-


Research papers

The importance of being the first in a rapidly growing market

Sanoma bought Tecnopress in the beginning of 1983 with the aim of broadening its range of publications, which consisted largely of family and women's magazines. Negotiations between Tecnopress and Sanoma produced agreement to the effect that there...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Jukka Miettinen, Jorma Sairanen
November 27, 1985
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Citation

Miettinen and Sairanen (1985a, November 27). The importance of being the first in a rapidly growing market . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-importance-of-being-the-first-in-a-rapidly-growing-market-


Research papers

TV show loyalty in Finland

This is a companion paper to Goodhardt (1968) which was referred to in the introduction to Hulks and Thomas (1973). The Finnish data is however presented in a different way and makes a case for peoples’ loyalty to some shows, while Goodhardt...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Heikki J. Kasari
June 15, 1980
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Citation

Kasari, H. J. (1980a, June 15). TV show loyalty in Finland . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland-


Research papers

Tv show loyalty in Finland

The success of a television show can be described with the same concepts as the success of a brand of a product. Cumulative penetration applies to both, share of repeat- buyers equals to the share of repeat-viewers , brand loyalty to programme...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Heikki J. Kasari
March 1, 1979
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Citation

Kasari, H. J. (1979a, March 01). Tv show loyalty in Finland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland


Research papers

Market research in Finland

The interest in and the use of market research has again expanded in Finland. General consumer surveys as well as special services are used more regularly than hitherto. There have been training courses for young market researchers arranged by an...

Catalogue: ESOMAR Yearbook 1964-1965
Author: A. Raula
June 15, 1965
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Citation

Raula, A. (1965a, June 15). Market research in Finland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-in-finland